Xilo Shirt store sells T-Shirts printed using woodcut technique. Exclusive and not expensive!

That is an advice for those looking for an authentic Brazilian product. The "gaucho" artist (he from Rio Grande do Sul State) D'Julia Gangary draws artistic images on wood surfaces (woodcut) to be stamped on T-shirts. He has created the technic based on xylograph.

Previously he used create sculptures in wood. Changing the core market was a consequence... The T-Shirts are very nice and the store already offers over 50 differents stamps. Since the all the matrixes are there, even is the T-Shirt is not available at the moment you arrive at the shop, Gangary can intantly print to you. It takes just 5 minutes each. The prices range from R$ 40 to R$ 60.


Service
What: Xilo Shirt
Where: Rua Cardeal Arcoverde, 1787
Price: R$ 40 to R$ 60
Phone: +55 (11) 3034-2206
Website: http://xiloshirt.blogspot.com/

Projeto Fachada Rua Augusta (Rua Augusta Facade Project) is organizing an exhibition of street art. Check it out!

A fashion store of São Paulo has just started a project hoping to transform Rua Augusta ("Agusta Street") into an open-air art gallery for two months. But in order to do this, they need to raise money. You can help!

The idea is to make the busiest street of the city into an art gallery, displaying huge illustrations from several artists on the building walls of Rua Augusta, between December 2011 and February 2012.

How it works

For the project to start, project organizers need to collect R$ 30,000. The tool they're using to raise money is a crowdfunding format website called movere.me. Donors can offer amounts ranging between R$ 10 and R$ 3000.

Each donation entitles you to receive an exclusive gift* that depends on the money you provided. For example, by donating R$10, you will receive a key chain in exchange. Once R$ 30,000 has been reached, 3 works out art will be displayed out on the walls of three buildings with which the organizers already have developed an agreement. In the case more extra donations, other buildings have discussed their participation in the exhibition.

If the minimum amount was not collected, the money will be returned to you, and you won't get the gift.

The origin
The brand El Cabriton opened a shop in Rua Augusta two years ago and since then, different artists have been invited to illustrate the outer wall of the store in their own styles.

If you want to visit the shop and find out more about the project, there is an exhibition scheduled for October 7th, called Projeto 54, where 54 artistis are responsible to create an illustration one card of a pack. The exhibition is open and starts at 8 pm.

(*) The rewards for the public are original and exclusive pieces designed by Estúdio Verso, from artists like Matheus Lopes (Mathiole), Rafael Pereira (Hafaell) and Rafael Bastos (Vó Maria).

Service
What: Projeto Fachada Rua Augusta
Where: it will be displayed near their shop (Rua Augusta, 2008)
When: Money collection from September 26 to November 26
Price: R$ 10 to R$ 3000
Phone: +55 (11) 3081-6130
Donation: www.movere.me/

Vogue Fashion's Night Out 201: only tonight!

Gisele Bündchen will be at FNO 2011

The event Fashion's Night Out is back in town for it's 3rd edition (click her to read about the 2009 edition). All the subscribed stores will be opened till midnight. There will be raffles, concerts, parades and even lectures. The programming is quite varied. The project aims to honor important Brazilian stylists, such as Clodovil Hernandes e Zuzu Angel.

The highlight is the parade organized by Cristian Dior, set for 7 pm.

At this time, the novelty is that the Vogue Team will be present on several shops helping people to get well dressed. For 2011, Vogue has created exclusive T-shirts for each country world wide. All the income collected during the event will be donated to NOGs chosen by the shops.

The event will happen at Shopping Pátio Higienópolis, o Shopping Cidade Jardim and few streets of Jardins neighborhood (Oscar Freire, Haddock Lobo, Bela Cintra and Alameda Lorena).

Service
What: Fashion's Night Out
Where: Oscar Freire's region,
When: September 12th, from 7pm till midnight.
Email: fnobrasil@globocondenast.com.br
Website: http://fno-br.hbcontent.com/
The event offers a free iPhone APP. (Click here our type FNO Brasil inside Apple Store).

Fernando Jaeger Exhibition

Le Buteque

Contemporary products, functional and industrially produced for fair prices. It seems great, but do you think it is possible? The answer is yes if you are thinking about Fernando Jaeger, who follows that philosophy as the motto of his work. The designer features clean objects carved in wood - from different sources for reforestation - Jaeger is the one that puts the hands on to create his pieces. These objects will be gathered on the presentation entitled Cor, Materialidade e Sustentabilidade (Color, Materiality and Sustainability), at Muba. Among the winners you can find Poltrona Theo e Poltrona Trama. Check it out!

[Julia Reina by B-Coolt]

Service
What: Fernando Jaeger Exhibition
Where: Rua Doutor Álvaro Alvim, 90
When: Monday to Friday, from 10 am till 8 pm; Saturday, from 10 am till 4 pm. The exhibition ends on August 12.
Price: For free

Origami Sofa

Gisele Bundchen reveals her new clothing collection in São Paulo

Thursday (April 28th), Gisele Bundchen launched a collection created exclusively for the fashion company and clothing store C&A at the Iguatemi Shopping Center in Sao Paulo. The model posed for photographers from the company's street showcase. The collection is based on her own casual daily style, and includes suits, blazers, dresses, shirts, and skirts in following colors: pink, purple, black, gray and white.

The collection, which is already available in stores, also includes jeans and accessories such as belts, handbags and boots. Even with the rain on Thursday, photographers and fans huddled in front of the showcase to see the model.

The smiling Bundchen appeared wearing a set of shorts and a black jacket with blue shirt and boots. She unabashedly changed her clothes right there in the showcase to show the rest of the collection.

Mercato Fashion finally in Sao Paulo

From 9 to 24 December the city of Sao Paulo gets the Mercato Fashion, an itinerant bazaar that already passed through Campinas and Rio de Janeiro bringing some of the best national brands with discounts ranging from 50% to 70%. It will be in Sao Paulo from today until December 24.
Here the main brands and designers: Ale Chueire, Alessa, Beach Couture, Carlos Tufvesson, Carlota Joakina, Filhas de Gaia, GIG, Glória Coelho, Hava, Jefferson Kulig, JJ of Juliana Jabour, Maale, Missinclof, Nem, Neon and Thelure.

Service
Where: Alameda Lorena, 1579 –  São Paulo 
When: From Monday to Sunday from 10 am to 10 pm. Day 24/12 open till 2 pm 

Free Your Closet!!!

Free Your Closet is a proposal for a shared recycling of women closets tuned with the new forms of responsible consumption. It is a one-day event in a cool place to meet women who want to sell their used clothing but still in perfect condition and thrift store prices!

Those interested should send digital photos of five examples of clothing worn by themselves by email. Free Your Closet will review the proposals and will select the participants according to criteria of quality and appropriateness to the target audience, emphasizing the diversity of styles and sizes. A list  of the selected people will be published on the blog. Those selected will receive a confirmation email with the Participation Form that must be completed and returned by the stipulated date. On Sunday of the event, the seller will arrive at the venue with her products with three hours in advance. From the 8 pm there will be a change of clothes between participants who still have products available and the closing party of the Free Your Closet event.

Keep following their website to take part to the next events as a participant and go on Sunday to check out the 1st edition of Free Your Closet!

Service
When: Sunday 12th, from 11 am to 9 pm
Where: Rua Doutor Melo Alves, 294 - São Paulo
How Much: For free
Website: http://freeyourcloset.wordpress.com/

Hollywood fashion exhibition

"De Hollywood para a Moda" this is the name of the exhibition host in the mall Iguatemi from August 16th to 30th. It is a selection of pieces that are part of a collection of over 60 000 clothes of French and Hollywood cinema, owned by the American designer Gene London.

Classic pieces like the dress that Marilyn Monroe wore in "The Seven Year Itch" and "The Misfits" will be there. The long velvet dress of Vivien Leigh in "Gone With the Wind" will also be exposed next to the model used by Rita Hayworth in "Gilda" and the gold dress with crinoline for Grace Kelly in "To Catch a Thief."

Service
When: from 10 am to 10 pm, from August 16th to 30th
Where: Shopping Iguatemi, avenida Faria Lima 2232 - Sao Paulo
How much: For free

FestivAlma Surf 2010

The event, which brings together surfers and fans of the sport in the city, si now at the Seventh Edition. From Thursday July the 1st to Saturday the 3d, the Pavilion of the Biennale will be full of music, fashion, film, visual arts, design and architecture. Seventeen brands will present their new clothes and decorated environments. There will also be boards, photographs, paintings fo the American artist Jay Alders and a festival of documentary and short films.

Finally, several concerts: on Thursday (01/07), at 21h00, the highlight is the former American surfer Rob Machado, vice-world champion in 1995, now retired from the waves, playing with the group The Malali Band . On the stage on Friday (02/07) Mallu Magalhães (21h00) and the trio led by Australian virtuoso guitarist John Butler (22h), among others.

Service

Where: Parque do Ibirapuera - Sao Paulo

When: July 1st, 2nd and 3d

How much: RS 50 (ticket for 1 day); R$ 80 (ticket for 3 days)

Website: http://www.festivalma.com.br/

Reciclamundo, boutique and coffee. Come to find out!

Reciclamundo opened it's doors eight years ago and it was something pioneer at Vila Madalena. Tatiana Ammar wandered around Europe in 2000 where she took the idea, later she wanted to reproduce the concept, putting shopping and cooking together in a single environment. Thus the store was born, it sells women's clothing, gifts and decorative items. At the bottom of the boutique, a surprise: the café in the garden floor of boulders and five outdoor tables surrounded by plants. The visit will only be worthwhile if the day is sunny. When it rains, collect the furniture and the space-improvises a narrow inner area.

In the kitchen, Nelia Maria Rosa dos Santos prepares most of the dishes. Simple but tasty. Among them is the brie cheese rocketand apricot jam bruschetta (R$ 18 a piece). In addition to vegetarian  quiches (eggplant, zucchini, raisins and cashews (R$ 19.50), served with salad, lasagna of turkey breast with spinach (R$ 23) confirms the vocation to lightness cuisine.

 

Service

Where: Rua Harmonia, 303 — São Paulo

Website: http://www.reciclamundo.com.br/

Consumers spend more on the Rua 25 de Março than in Shopping Centers

Rua 25 de Março is a huge street market where is possible to find even a tiny thimble

Last year, consumers spent more in the region of the Rua 25 de Março (25th of March) — located in the center of Sao Paulo —, than in the malls, according to a survey prepared by the agency TNS. On the average, during 2009, it was spent R$ 193.45 on 25 March, against R$ 140 spent on shopping centers.

The total turnover of the popular stores was estimated at R$ 17.646 billion last year. Malls sold R$ 69.7 billion in the same period. The luxury market is evaluated on R$ 1.6 billion per year, which 75% is concentrated in Sao Paulo.

The middle class remains the most customers of the 25th of March Street, according to the survey, 56% of the public street are class A and B and 44%, Class C and D.

Today is the last chance to visit an amazing fashion bazaar. prices can reach 90% off!

If you do not know, today is the last chance to visit the Reinaldo Lourenço bazaar. The shop offers hangers full of all sort of dresses, including cocktail dress, tank tops, shirts, shorts and shorts, plus lots of other things.

Despite it's the last day of deal, still have many options that will make you beautiful and a bit poor. But just a little bit. The prices can reach 90% off! Such an occasion deserves a wide variety of excuses to go there. Think about it!

[laura zigaurre by b.coolt]

Service
Where: Rua Eugênio de Medeiros, 476 - Pinheiros
When: Ends today (April 1st) from 10am to 8pm.
Website: www.reinaldolourenco.com/

Sao Paulo Fashion Week starts this Sunday and runs for the whole week

Chanel Iman modelling for Gucci

38 brands will parade in SPFW from 11am on Sunday, when the Cavalera opens the event. This edition of the Sao Paulo Fashion Week will have 38 brands and runs through next Friday (22), when André Lima ends the event, at 8pm. On the first day, the brands on the catwalk will be: Cavalera and Rosa Chá, Osklen, Priscilla Darolt, Fause Haten, Mario Queiroz and Colcci.


The theme chosen for the issue that shows the trends for next winter's "language". According to the organization, the Bienal Building inside the Ibirapuera Park will be occupied by a mixture of words, icons, fonts, images and tags.

The parade this year will again be in the building located in the Ibirapuera park, but six parades will be on four different other buildings of Sao Paulo: Galeria do Rock, FAAP, SESC Pompeia and Shopping Iguatemi (see schedule below).

A parade of Cavalera, at 11am on Sunday at the Rock Gallery opens the fall-winter edition of the Sao Paulo Fashion Week, an event that will not have Gisele Bundchen, his big star in recent years.

The supermodel Gisele Bündchen gave birth to her first child in December and therefore not participate in the parade of Colcci, as she did in recent years.

Without Gisele, the great attraction of the runway of Sao Paulo Fashion Week must be Chanel Iman, who parade by Rosa Chá designer who returns to attend the event. The Model from Atlanta (20 years old) appears among the top models of the world according to the ranking of the respected website Models.com.
The parade of Chanel is scheduled for Sunday 8h15pm at the Bienal building. 
Sunday
11am – Cavalera – Galeria do Rock
3pm - Osklen
4pm - Priscilla Darolt
5pm - Fause Haten
6h30pm - Mario Queiroz
8h15pm - Rosa Chá
9h30pm - Colcci

Monday
10am - Maria Bonita – Sesc Pompeia
12h30pm - Reinaldo Lourenço – FAAP
3pm - Maria Garcia
5pm - Alexandre Herchcovitch (feminino)
6h30pm - Cori
8pm - Fórum Tufi Duek
9h30pm - Samuel Cirnasck

Tuesday
12h30pm - Iódice
3pm - Ronaldo Fraga
4h30pm - Simone Nunes
6pm - Fabia Berseck
7h30pm - Ellus
9pm – Triton

Wednesday
1h30pm - Gloria Coelho – Shopping Iguatemi
3pm - Erika Ikezili
4h30pm - Amapô
6pm - Huis Clos
7h30pm - 2nd Floor
9pm – Animale

Thursday
Midday - Alexandre Herchcovitch (masculino) – Shopping Iguatemi
3pm - Oestúdio
4pm - Jefferson Kulig
5h30pm - V.Rom
7pm - Neon
8pm - Wilson Ranieri
9h30 - Lino Villaventura

Friday
Midday - Isabela Capeto – Shopping Iguatemi
3pm - Carlota Joakina
5pm - Reserva
6h30pm - Do Estilista
8pm - André Lima

The his and hers ultra-low cut denim look by Zoomp, shown at the Sao Paulo Fashion Week of 2005.

Ducha – Where to but your Brazilian soap

This is the result of a partnership between a chemist and an art director. The store has the proposal of taking care of the bath and enhance the bathroom with differentiated products ranging from cosmetics and other objects such as furniture and accessories.

The space is has plenty of colors and aromas of tropical fruits. The cosmetics are produced with raw materials and have fresh aromas, which give that bathed feeling. Orange, lemon balm and ginger with vanilla are some of the fragrances. Products that carry these three fragrances are soap bars, liquid soap, cologne after-bath, moisturizing cream, exfoliating gel, bath oil and bath infusions. To complete the atmosphere, candle and incense for the environment. Besides cosmetics you'll find a specific line of furniture for bathroom with clean and functional forms.

Service
Where: Rua Alagoas 503, loja 1 - Higienopolis, Sao Paulo
Phone: (11) 3826 - 3994

A Mulher do Padre Fashion. Nice shop in Sao Paulo

A.M.P produces their own fashion. Click here to other options.

At the A.M.P - A Mulher do Padre (Father's wife) is based on the consistently fresh cuts and minimalist style. The São Paulo-based label known for their own style of fashion designed to people between 20 and 30 years old who still hanging around.

Each season's campaign merges art, film and fashion so unique every time it comes up. The founders are responsible for the conceit. Paula Ferrali and Vinicius Campion hold the idea of an "anti-brand" fashion, where doesn't actually follow the endless fashion seasons.

All these products make up the ironic and entertaining universe of the young designer Vinicius Campion. His store is one of the most sought by people who love clubbing. It really worth a jump at the Rua Augusta, where the shop is located.

Service 
Where: A Mulher do Padre, Rua Augusta, 2729 — São Paulo
When: Monday to Saturday, from 10am to 6pm.
Phone: (11) 3062-8347
Website: http://www.amulherdopadre.com/

Super Cool Market is the place for fashion lovers on a shoestring

Super Cool Market is a shop addressed on Vila Madalena suburb, where it's possible to buy cloths and sell your old ones. It is a sort of second hand shop, where they also sell brand new accessories, shoes and whatever you need to be up to date.

They've got European inspiration and believe it's possible to be fashion without spend to much money. For those who take cloths to the shop, there is the possibility to change them for other ones or just to get money instead. Beyond that, there is a space for new stylists and exclusive fashion. The very old cloths, that have no chance to be sold, go directely to charity institutions.

Every month Super Cool Market choose a different institution to deliver. Call your friends and have a step over there. There are several pubs very close to the shop.

Service
Where: Super Cool Market, rua Purpurina, 219 — Vila Madalena — São Paulo
When: Monday to Friday, from 11am to 10pm; Saturday, from 11am to 6pm.
Phone: (11) 3031-1663
Website: www.supercoolmarket.com.br/

Fabrics and fashion exhibition at Matilha Cultural in Sao Paulo

Inspired on the way the books were written in antiquity, in the form of rolls, the brand MCD, in partnership with Vice magazine, made of good art. Two rolls of leftover fabric 7 x 1.60 m were delivered for two pairs of artists customize it as they want. After wrap themselves in paints and sprays, the graffiti and Rafael Rafael Sliks Hayashi, illustrator and tattooist Ubaldo Marco Bob Queiroz present their rolls at Matilha Cultural. And once the expo is over, the fabric will turn to plant a unique line of shirts. [giovana piety by B.Coolt]

Service
Where: Matilha Cultural, rua Rego Freitas, 542
When: Until November 21st, Tuesday to Friday, from midday to 8pm; Saturday, from midday till 6pm.
How Much: For Free

Website: http://matilhacultural.com.br/

Casa de Quem, a fashion-design-arto shop inside Sao Paulo

Have you ever imagined a house full of fashion, art and music? Now you can have it, it's the Casa de Quem (Whose house), in the centre of Sao Paulo thise house offers workshops, exhibitions, graffiti, courses, all happening at once in the same place. The project was created by Mario Mantovanni in partnership with Monayna Pinheiro, the designer of the brand Apego. The idea came from the will of an area where they could not just run a clothing store or a studio creation, but that all those things going on simultaneously, like art exhibitions, cultural events, courses, workshops in fashion design! The designer Mario Mantovanni said "it is impossible to separate the art from fashion. For this reason we created a space that aggregates all of this!" They are open for partership, so people can add their creations at the space, designers and artists are really welcome here. So the shop sells clothes and accessories from a whole range of independent labels. At the end more stylists and designers mean more merchandise and more customers. As a result, the Casa has its finger firmly on the pulse of São Paulo’s alternative fashion scene.

Service
Where:R. Peixoto Gomide, 192 - São Paulo - SP
When: Monday to Saturday from 10 am to 8 pm
Phone: 11-3257 5626
Website: http://casadequem.wordpress.com/

Fashion's Night Out 2009

Fashion's Night Out 2009, New York ad

What is being done to address the crisis in greater style? Work out until late! And if it is exactly during the night that the fashion people work, Fashion's Night Out is spot on! Anna Wintour, from 'The Devil wears Prada', encourages consumption at its most timid. Today, the region of Oscar Freire and some malls in Sao Paulo celebrates fashion both over 13 cities in the world. Along the night, a great animation and champagne will be there, of course. Following of the famous philosopher Gilles Lipovetsky, "On the Millennium's scale, if ever there was something that was never superfluous, it was the luxury."

[kaka gouvea by B-Coolt]

Service
Where: Oscar Freire's region, Iguatemi and Market Place.
When: September 10th, from 7pm till midnight.
How much: It's up to you.
Website: www.fashionsnightout.com/

Smart Urban Stage at Oscar Freire

At a car parking on Oscar Freire, came up a shed to hold the Smart Urban Stage. This initiative brings the brand new Mercedes-Benz it-Smart car, in Brazil. Until September 10th, the number 974 of Oscar Freire — the epicenter of the street-chic-fashion glamor of Sao Paulo —, it's possible to find an art gallery [with art works by Tony de Marco, Apo Fousek, Eltono, MWM, Ovni e Nuria Mora e Manuel Osterholt/Superblast], occasional parties plus the sound of DJ Chantal (that never stops), and several little shopping options, including a line of Parisian store Colette.

[susan togashi by B-Coolt]

Service
Where: Rua Oscar Freire, 974 — Jardins — São Paulo - SP
When: Work time. It ends on September 10th.
How much: For free.