Barrichello introduces his new helmet for the Interlagos GP 2009

 Barrichello introduces his new helmet wearing the Corinthians Soccer Team uniform

Barrichello has defined the sponsorship agreement with the company Batavo and the incomes will be addressed to the Institute Barrichelo-Kanaan working for poor child.

For the fourth time during the Formula 1 2009 season, Rubens Barrichello brings a new layout to his helmet. Five days before the GP of Brazil in Sao Paulo, the championship deputy leader presented the model he will use at Interlagos. The dairy company Batavo, which already sponsors the Corinthians Soccer Team (Rubens Barrichello preferred team), signed an agreement with the pilot and the values will be transferred to the Institute Barrichello-Kanaan (together with Tony Kanaan, IndyCar Series driver), who works with underprivileged children.

The company's brand is the only change in the helmet for this race, which is already used since the Italian Grand Prix, held on September 13th.

The design, suggested by the Barrichello's son, has white side and orange top.

In 2009, Barrichello started the season with its traditional model (orange side and blue top), then used one with the colors of Brawn GP (yellow and black) and another with the same style of Felipe Massa's helmet, to honor the friend who had suffered a serious accident in qualifying the Hungarian Grand Prix.

[source: g1]

Hotel Formule 1 - Av Paulista

Formule 1 close to the Av. Paulista - Sao Paulo

Formule 1 is a chain of over 360 ultra-economical hotels around the world for sleeping well at a great value for money. Present on 12 different countries, Formule 1 is also inside Sao Paulo.

There are 6 different Formule 1 in town (located at Jardins, Morumbi, Paraíso, Paulista, São João and Tamboré) but the Inside São Paulo advice goes to the one close to the Av. Paulista. It's a great location (close to the subway/metro, Rua Augusta and MASP) for a reasonable price.

Formule 1 is a low budget chain hotel where three persons can book a nice room for prices ranging between R$ 85 and R$ 109 in São Paulo. The Paulista's Formule 1 costs R$ 109. It's a standard price. It doesn't matter if you want to sleep by yourself or bring up two other persons to your room.

The deal is: a double bed plus a single bed above (sort of bunk), cable TV, Air con, desk and clean sheets every day. There is no free breakfast but they offer a nice self-service all-you-can-eat for R$ 6 each person. There is a deal for breakfast in Brazil. If the reservation is made via internet and you show a STB/ISIC student card when you check in, you and your room mate will get a free breakfast. It's better to check before you make the reservation but the tip stills.

Service
Where: Rua da Consolação, 2303 — Consolação — São Paulo
When: Anytime
Phone: (11) 3123-7755
How much: R$ 109 for room.
Website: www.accorhotels.com.br

Breast Cancer Awareness inside Sao Paulo

São Paulo is part of the campaign October Rose prevention of breast cancer organized by the Association Breast Cancer Awareness. The sculptures of the Muses of Engineering and Architecture, placed at the corner of Av. Faria Lima and Rua Amauri, were chosen to be part of it.

The action takes place during whole October in more than 60 countries, lighting monuments with the color pink, aiming to warn women about the prevention of breast cancer.

Pet Shop Boys is back to Sao Paulo

The British Pet Shop Boys will play at Credicard Hall on October 13th. It is the fourth visit of Neil Tennant and Chris Lowe to Brazil.

The new tour promotes Yes, the CD released on early 2009. The single "Love etc." topped the Billboard list.

The PSB, started in London on early 80's, is known for hits like "West End Girls," "Domino Dancing" and the dance version to "Always on My Mind." The duo also recorded "We're All Criminals Now", a tribute to the Brazilian Jean Charles de Menezes, killed by the police in London.
[source: destak]

Service 

Where: Credicard Hall, Av. das Nações Unidas, 17955 — São Paulo

When: October 13th, at 9h30pm.
How much: From R$ 90 to R$ 400
Phone: (11) 2846-6010
Website: www.credicardhall.com.br/

Salve Geral: a movie about the Brazilian penitentiary system

Salve Geral* the movie, recounts the attacks that came up on news, when the criminal organization called PCC (First Capital Command) promoted an outbreak of violence against civil and authority targets in May 2006 in São Paulo (City and State). The story is told through the eyes of a piano teacher (Andrea Beltrão) who tries everything to get her teenager son out of jail.

Already displayed on the Brazilian cinema network, Salve Geral movie places itself into the category of fictional violence documentaries. The Brazilian previous style's editions were: Last Stop 174, City of God and Central Station which Brazil submitted for consideration in the Academy Awards category, as inspired on real violent events. Salve Geral (a movie of Sergio Rezende) was chose to be evaluated by the Academy for the 82nd awards ceremony on 2010.

The attacks in São Paulo, the largest city in South America made headlines all over the world. The criminal 'party' (as they call themselves) chose the Brazilian Mother's Day to the riot and it was undoubtedly amazing how civilians could challenge police men at the time on everywhere. The movie reveals how it happened and highlights some lack points on the prison maintenance system.

On my personal opinion, the movie is much better than I though it'd be. On the other hand, it is softly enough to make you forget about the prisoners claiming and shows a bit of confusion of feelings when it brings to much events to the same ending point. The choice of telling the story through the eyes of a main character — that had just chanced her economic status — places the reaction on violent situations close to the average audience point of view.


Unfortunately the trailer version is just in Portuguese.

According to the Brazilian audiovisual secretary Silvio Da-Rin, the movie was chosen for “its artistic and technical quality, the sum invested in the budget (about R$ 8m/US$ 4.4m) and the contemporaneity of the subject’’. The Oscar nominations will be announced on February 2^nd and the 82nd awards ceremony will take place on March 7^th. 

[source: screendaily.com]

(*) Salve is slang for Hello and the criminal organization meant Salve Geral as "Say to every authority on each place that we rule the country. So Salve Geral means a general remembering.

Salve Jorge is a great bar to visit on Vila Madalena

Salve Jorge is an authentic Happy Hour bar. Despite the complement's name Salve Jorge, Cervejaria e Galeto (Salve Jorge, beery and cockerel), most of the public goes for the traditional bottle beer after working time.

The bar is an extension of the ancient Salve Jorge on the city center. The environment has several references to the name Jorge (George), there is a painting of St. George on the wall and some pictures of famous Brazilian artists.

The great specialty of the menu is the cockerel meal plus bottled beer served in a bucket (calm down, the beer doesn't come inside a bucket. It means some bottle of beers inside a bucket). Clients named Jorge (may be George can be useful) can get discount depending on the day of the week.

Service
Where: Salve Jorge, Rua Aspicuelta, 544 - Vila Madalena — Vila Madalena — São Paulo
When: Every day. Monday to Friday, from 5pm to 2am. Saturday, from midday till 3am. Sunday, from midday to 2am.
Phone: (11) 3032-0792
How much: About R$ 40 per person.
Website: www.barsalvejorge.com.br/

Sao Paulo CowParade 2009 starts on November

One of the World's Largest Public Art Event, the CowParade is coming back to Sao Paulo from November 18th to January 17th. The cows will be displayed on several streets of the city, but the addresses are not defined yet.

Marangoni, Sonia Menna Barreto, Luccas Pennachi, Inés Zaragoza, Marcelo Faisal, Glauco Diogenes are some of the artists who will sign the cows in this second exhibition of Sao Paulo.

CowParade events have been staged in over 50 cities worldwide since 1999 including Chicago (1999), New York City (2000), London (2002), Tokyo (2003), and Brussels (2003). Dublin (2003), Prague (2004), and Stockholm (2004), Mexico City (2005), Sao Paulo (2005), Buenos Aires (2006), Boston (2006) Paris (2006), Milan and Istanbul (2007).

• Over U$ 20 million have been raised through worldwide charitable organizations through the auction of the cows, which take place at the conclusion of each event.
• Over 5,000 artists worldwide have participated in CowParade.
• In Brazil, about R$ 3 million was donated to the institutions, the result obtained by the auction of unique works created especially for each issue. 
• On 2009, the Foundation Gol de Letra is one of those chosen to receive part of the collection.
• 68 different proposals of art were chosen to the 2009 São Paulo Issue.

Why Cows?

According to the CowParade Holdings Corporation, the cow is an universally beloved animal. The cow represents different things to different people around the world — she's sacred, she's historical, she connects us to our past — but the common feeling is one of affection. There is something magical about the cow that transcends throughout the world. She simply makes everyone smile.