Monday, September 13, 2010

Expoazeite - Olive oil event in Sao Paulo

Over the past five years, consumption of olive oil has nearly doubled in Brazil, as a result of the emergence of a new middle class, which added it to its menu. Even so, the average per capita is only 200 milliliters per year. In other countries it is 2 liters per person. That means, there is still space to grow. One of the priorities of Expoazeite is to discover the best ways to harness the curiosity of the citizen about the olive oil.

Among the 25 exhibitors, there are specialists in the cultivation of olive and producers of extra virgin version - the noblest, obtained from the first pressing of olives. Two rounds of talks are scheduled. The idea is to discuss the expertise of exporters such as Portugal and Spain as well as hearing reports from those who have just started in the industry, such as companies from Chile, Uruguay and, of course, Brazil.
Hook part of this clientele is another mission of Expoazeite. That's why the access to the event will be free. In addition, there will be tasting of 200 varieties of olive oil. The process works similarly to the wine, if you go to Expoazeite you should taste a sip of the product. There is, indeed, a specially designed glass for this purpose. Another attraction: Vitor Fratini, an expert on the subject, will call for any questions from visitors. "We want the consumer to see the difference between a quality product and the one he bought before."

Where: Rua Doutor Plínio Barreto, 285 -  Sao Paulo
When: September the 13th and 14th, from 10 am to 7 pm
How Much: For free

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