Saturday, October 23, 2010

Urban Bike in Sao Paulo

Tourists who stay in Sao Paulo will soon have a new way to experience the city: on two wheels, they will visit museums and go to clubs following professional cyclists.The Urban Bike project, launched this week, will start as a pilot project at the Hotel Unique, and in June 2011, will be expanded to other hotels and open to everyone. The idea is to reach 200 hotels, integrating a network until 2014.

The pilot project will work only abouve invitation until December. At this stage routes, reservation system and the operation of the program will be tested. In the second stage in January, the project will be open to guests of the Unique Hotel. In June it will be expanded to other hotels and anyone interested can participate, even if not a guest of the hotel.

The idea came for the 2014 World Cup. In the 2006 World Cup in Germany, for example, there was full use of bike.The tours will be guided by personal bikers who know the city very well. They are urban cyclists who have experience and a developed cultural repertoire.

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