The idea is to make the busiest street of the city into an art gallery, displaying huge illustrations from several artists on the building walls of Rua Augusta, between December 2011 and February 2012.
How it works
For the project to start, project organizers need to collect R$ 30,000. The tool they're using to raise money is a crowdfunding format website called movere.me. Donors can offer amounts ranging between R$ 10 and R$ 3000.
Each donation entitles you to receive an exclusive gift* that depends on the money you provided. For example, by donating R$10, you will receive a key chain in exchange. Once R$ 30,000 has been reached, 3 works out art will be displayed out on the walls of three buildings with which the organizers already have developed an agreement. In the case more extra donations, other buildings have discussed their participation in the exhibition.
If the minimum amount was not collected, the money will be returned to you, and you won't get the gift.
The brand El Cabriton opened a shop in Rua Augusta two years ago and since then, different artists have been invited to illustrate the outer wall of the store in their own styles.
Projeto 54, where 54 artistis are responsible to create an illustration one card of a pack. The exhibition is open and starts at 8 pm.
(*) The rewards for the public are original and exclusive pieces designed by Estúdio Verso, from artists like Matheus Lopes (Mathiole), Rafael Pereira (Hafaell) and Rafael Bastos (Vó Maria).
What: Projeto Fachada Rua Augusta
Where: it will be displayed near their shop (Rua Augusta, 2008)
When: Money collection from September 26 to November 26
Price: R$ 10 to R$ 3000
Phone: +55 (11) 3081-6130