Saturday, January 16, 2010

Sao Paulo Fashion Week starts this Sunday and runs for the whole week

Chanel Iman modelling for Gucci

38 brands will parade in SPFW from 11am on Sunday, when the Cavalera opens the event. This edition of the Sao Paulo Fashion Week will have 38 brands and runs through next Friday (22), when André Lima ends the event, at 8pm. On the first day, the brands on the catwalk will be: Cavalera and Rosa Chá, Osklen, Priscilla Darolt, Fause Haten, Mario Queiroz and Colcci.

The theme chosen for the issue that shows the trends for next winter's "language". According to the organization, the Bienal Building inside the Ibirapuera Park will be occupied by a mixture of words, icons, fonts, images and tags.

The parade this year will again be in the building located in the Ibirapuera park, but six parades will be on four different other buildings of Sao Paulo: Galeria do Rock, FAAP, SESC Pompeia and Shopping Iguatemi (see schedule below).

A parade of Cavalera, at 11am on Sunday at the Rock Gallery opens the fall-winter edition of the Sao Paulo Fashion Week, an event that will not have Gisele Bundchen, his big star in recent years.

The supermodel Gisele Bündchen gave birth to her first child in December and therefore not participate in the parade of Colcci, as she did in recent years.

Without Gisele, the great attraction of the runway of Sao Paulo Fashion Week must be Chanel Iman, who parade by Rosa Chá designer who returns to attend the event. The Model from Atlanta (20 years old) appears among the top models of the world according to the ranking of the respected website
The parade of Chanel is scheduled for Sunday 8h15pm at the Bienal building. 
11am – Cavalera – Galeria do Rock
3pm - Osklen
4pm - Priscilla Darolt
5pm - Fause Haten
6h30pm - Mario Queiroz
8h15pm - Rosa Chá
9h30pm - Colcci

10am - Maria Bonita – Sesc Pompeia
12h30pm - Reinaldo Lourenço – FAAP
3pm - Maria Garcia
5pm - Alexandre Herchcovitch (feminino)
6h30pm - Cori
8pm - Fórum Tufi Duek
9h30pm - Samuel Cirnasck

12h30pm - Iódice
3pm - Ronaldo Fraga
4h30pm - Simone Nunes
6pm - Fabia Berseck
7h30pm - Ellus
9pm – Triton

1h30pm - Gloria Coelho – Shopping Iguatemi
3pm - Erika Ikezili
4h30pm - Amapô
6pm - Huis Clos
7h30pm - 2nd Floor
9pm – Animale

Midday - Alexandre Herchcovitch (masculino) – Shopping Iguatemi
3pm - Oestúdio
4pm - Jefferson Kulig
5h30pm - V.Rom
7pm - Neon
8pm - Wilson Ranieri
9h30 - Lino Villaventura

Midday - Isabela Capeto – Shopping Iguatemi
3pm - Carlota Joakina
5pm - Reserva
6h30pm - Do Estilista
8pm - André Lima

The his and hers ultra-low cut denim look by Zoomp, shown at the Sao Paulo Fashion Week of 2005.

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