Wednesday, November 11, 2009

Casa de Quem, a fashion-design-arto shop inside Sao Paulo

Have you ever imagined a house full of fashion, art and music? Now you can have it, it's the Casa de Quem (Whose house), in the centre of Sao Paulo thise house offers workshops, exhibitions, graffiti, courses, all happening at once in the same place. The project was created by Mario Mantovanni in partnership with Monayna Pinheiro, the designer of the brand Apego. The idea came from the will of an area where they could not just run a clothing store or a studio creation, but that all those things going on simultaneously, like art exhibitions, cultural events, courses, workshops in fashion design! The designer Mario Mantovanni said "it is impossible to separate the art from fashion. For this reason we created a space that aggregates all of this!" They are open for partership, so people can add their creations at the space, designers and artists are really welcome here. So the shop sells clothes and accessories from a whole range of independent labels. At the end more stylists and designers mean more merchandise and more customers. As a result, the Casa has its finger firmly on the pulse of São Paulo’s alternative fashion scene.

Where:R. Peixoto Gomide, 192 - São Paulo - SP
When: Monday to Saturday from 10 am to 8 pm
Phone: 11-3257 5626

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