Tuesday, August 23, 2011

Sao Paulo taxi cabs will get a brand new visual identity

Today, the city council decreed that all cabs of the city of São Paulo will have a brand new visual identity. The Department of Public Transport (DPT) conducted technical studies to create the new identity, in order to facilitate the visualization of taxis.

The cars will have to have a black and yellow strip (ten centimeters tall), on both sides, front and rear. They should also highlight the identification of the Taxi.

From now on, brand new cars are required to present the new visual identity to begin to work. The older cars will adopt the new look gradually, as soon as the taxi-drivers change their cars.

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